Due to the advertisement, Starbucks India has received a lot of negative feedback. Rukshan Fernando, a political pundit, tweeted, “Starbucks is facing backlash in India after going full Bud Light. As if flooding the Sub-Continent with a crappy US coffee brand wasn’t awful enough, they are now introducing their progressive corporate culture there.
“It is deeply disconcerting to witness the rapid erosion of cultural identity in our current era,” a user tweeted in the Starbucks India comment section. Some liberal forces continue to normalize behaviors that seem to be undermining the foundation of our most treasured customs and core beliefs. There should be serious concern given how quickly this unsettling phenomenon is developing. It’s not an accident. It’s a calculated tactic.
One more commenter said, “I love Starbucks a lot.” Almost spend thousands of rupees on their coffee shop annually, so I find it hard to understand why @StarbucksIndia would start a woke campaign under the guise of advertising. Why can’t they just advertise in India for their coffee and services? They provide the best service in the world, creating guilt-tripping campaigns that don’t even pertain to or appeal to 0.1% of Indians. Maybe I should switch to Thirdwave Coffee, which offers better coffee along with comparable interior design and service to Starbucks.
Someone else made the following comment: “What are you promoting @Starbucks?Don’t encourage such a culture.We are not interested in learning lessons about tolerating such immoral ideals.We are not some #BollywoodVultures to promote such culture; rather, we are Bharatvasis and we are extremely proud of our civilization and culture. Avoid these advertisements, #KaranJohar.
“I don’t know why companies act in this way. Great swaths of the public find these advertisements offensive. What happened to advertising with common sense? These kinds of videos alienate more viewers than they win over. A disgruntled individual tweeted, “literally throwing advertising dollars in the trash just to virtue signal.”
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