Land O’Lakes, a leading dairy product producer, recently transitioned its brand image from a Native American “butter maiden” to a landscape. This significant change, announced in February, was a response to longstanding criticism over racial insensitivity. It signifies the company’s dedication to promoting diversity and cultural respect.

Founded in 1921, Land O’Lakes faced growing scrutiny for its original logo, prompting a reevaluation of its brand identity. The decision to update its imagery to something more inclusive reflects a broader societal move towards greater awareness and sensitivity.

In embracing this new direction, Land O’Lakes is also updating its packaging to feature the faces of diverse farmer-owners, along with the tagline “Farmer-Owned.” This approach underscores the cooperative’s values and its commitment to fostering a positive, inclusive relationship with consumers.

Through these changes, Land O’Lakes aims to project an image that is respectful and inclusive, honoring the contributions of all individuals in the production and consumption of their dairy products. This rebranding effort highlights the company’s focus on inclusivity and respect for the diverse communities it serves.

Watch more below…